I am a Senior UX Designer based in the Bay Area.
I am passionate about creating delightful experiences and have won multiple awards for my work. I specialize in desktop and mobile app design. I am data-driven and have experience working with cross-functional teams. As a UX designer comfortable in both individual contributor and lead roles, I enjoy problem solving and using design as a means to drive conversion.
In my spare time, I participate in hackathons and mentor and organize events for a local design community: UX Wizards of the South Bay.
Experience
Product Designer IV (Contract)
FACEBOOK via TEKsystems | Menlo Park, California | 2021–2022
• Language modeling development (LLMs)
• Two-time patent pending innovator
• Indirectly supported the launch of Ray-Ban Stories
• Recognized at an All Hands as a User Champion [Nov '21]
• Two-time patent pending innovator
• Indirectly supported the launch of Ray-Ban Stories
• Recognized at an All Hands as a User Champion [Nov '21]
Product Designer
SIGNIFYD | SAN JOSÉ, California | 2019
• Member of 1st place team for the Inventive category in the 2019 Signifyd Hackathon in second month of employment
• Management and creation of components, assets, and guidelines of the first design system for all Signifyd surfaces
• Design and implementation of the first Developer Center and Developer Tools (API integration resources)
• Management and creation of components, assets, and guidelines of the first design system for all Signifyd surfaces
• Design and implementation of the first Developer Center and Developer Tools (API integration resources)
UX DESIGNER
GIGAMON | Santa Clara, California | 2014–2018
• Co-collaborated in the creation of design system guidelines and the components library for all software products
• Developed many of the company’s interactive solutions—resulting in customer adoption from 85% of the Fortune 500
• Observed usability testing participants to gain deeper insights and validation in design explorations
• Developed many of the company’s interactive solutions—resulting in customer adoption from 85% of the Fortune 500
• Observed usability testing participants to gain deeper insights and validation in design explorations
BRAND IDENTITY / ART PRODUCTION MANAGER
• Planned, managed, and contributed to many of the projects and deliverables for the creative team
• Developed the brand identity and guidelines for multi-functional use in both marketing and engineering
• Trained and managed both internal and external teams—doubling the production rate needed for business scale
• Facilitated a new process management program and software management platform for creative services
• Won multiple internal awards for my efforts in the company’s website and product packaging initiatives
• Developed the brand identity and guidelines for multi-functional use in both marketing and engineering
• Trained and managed both internal and external teams—doubling the production rate needed for business scale
• Facilitated a new process management program and software management platform for creative services
• Won multiple internal awards for my efforts in the company’s website and product packaging initiatives
SENIOR GRAPHIC / UI DESIGNER
• Lead designer and brand steward for the creative team
• Key stakeholder and consultant for the UX team
• Re-developed educational assets used for new prospects, which aided in sustaining the company’s 40% YoY growth
• Key stakeholder and consultant for the UX team
• Re-developed educational assets used for new prospects, which aided in sustaining the company’s 40% YoY growth
VISUAL / UI DESIGNER
• Ushered the company’s first brand identity refresh for the company’s Initial Public Offering at the NYSE
• Partnered with TMEs and Product Managers to develop technical use case diagrams used to educate prospects
• Facilitated the company’s first on-boarding program for vendors in order to increase production
• Partnered with TMEs and Product Managers to develop technical use case diagrams used to educate prospects
• Facilitated the company’s first on-boarding program for vendors in order to increase production
GRAPHIC DESIGNER (Contract)
GIGAMON | MILPITAS, California | 2012
• Defined and proposed the company’s first brand refresh and migration
• Ideated and prototyped Gigamon’s flow mapping feature, the company’s most popular, market differentiating product
• Ideated and prototyped Gigamon’s flow mapping feature, the company’s most popular, market differentiating product
SENIOR GRAPHIC DESIGNER
MODERN ALBUM DESIGNS | SUNNYVALE, California | 2008-2012
• Re-coded the company website to significantly decrease the loading time for users
• Designed magazine-style photographic albums for global photographers
• Created marketing assets for customer retention and new prospect acquisition
• Designed magazine-style photographic albums for global photographers
• Created marketing assets for customer retention and new prospect acquisition
GRAPHIC PRODUCTION (Contract)
AMOS AGENCY | SAN JOSÉ, California | 2011
• Won multiple American Graphic Design awards for mixed media
• Solely contributed most of the agency’s digital media and motion graphic deliverables
• Solely contributed most of the agency’s digital media and motion graphic deliverables
Education
UX Certification (#1021792)
NIELSEN NORMAN GROUP | LOS ANGELES, CALIFORNIA | 2018
Bachelor of Arts: DESIGN STUDIES—GRAPHIC DESIGN
SAN JOSÉ STATE UNIVERSITY | SAN JOSÉ, California | 2008
Skills
PROTOTYPING
VISUAL DESIGN
MULTIMEDIA/MOTION GRAPHICS
PROFESSIONAL
HONORS AND AWARDS
2019 Signifyd Hackathon: 1st Place for Inventive Category
SIGNIFYD | 2019
Visualization used to compare across data points to quickly review details of an invoice for potential fraudulent activity.
Marketing Award of Recognition
GIGAMON | 2017
Internal award of recognition received for collaborative efforts towards launching the 2017 Gigamon corporate website.
GigaSTAR Award of Recognition
GIGAMON | 2017
Internal award of recognition for leading content and design development in a cross-departmental collaborative effort to enhance the customer's out-of-box experience.
2011 American Graphic Design Award: Amos Agency Self-promotional Kit
GD USA | 2011
Received a 2011 American Graphic Design Award for Amos Agency's self-promotional kits.
*Works were an AMOS Agency collaborative effort.
2011 American Graphic Design Award: Print Advertisement - Axolotl Corp.
GD USA | 2011
Received a 2011 American Graphic Design Award for Axolotl Corporation's print advertisements.
*Works were an AMOS Agency collaborative effort.